We wanted to shift the kids and screens debate in 2023. Move it from ‘all screens are bad’ to IT’S WHAT’S ON THEM THAT COUNTS.We kicked it off with an open letter and a research piece to gather insights to talk about on air.
This culminated in a beautiful stop-frame spot from Sam Gainsborough through BlinkInk studios. Played out in cinemas and own-media.
This was supported by OOH that talked to parents wrangling kids in malls over the summer holidays. Pre-roll that talked to them before they hit play on Baby Shark and re-assuring social when they’re downloading stuff for summer hol travelling.
