Lord Shugs doesn’t rate nonsense marketing.
So when BBC marketeers decided to throw a festival,
complete with a social campaign to match another well-known-fest, he gave them what for.
This. Is. FIRED.
following the same strategy as FYRE, FIRED was promoted heavily on Instagram
Lord Sugar then announced across multiple social channels the festival was a load of nonsense.
This coincided with the trailer going on air.
Directed by Jake Dypka