Fridge Raiders wanted to defy the convention of snacking on crisps and get people to switch to Fridge Raiders.
The rule-breaking, meat-snacking SnackArchist was born.
Directed by MEGAFORCE
The Lethal Bizzle track used on the commercial re-entered the Shazam Top 10.
We capitalised on this by taking The SnackArchist to storm the stage at a Lethal Bizzle gig.
The quest to find out who stormed the stage played out on Twitter
led by Lethal and finally answered by The SnackArchist with a film…
The campaign lived on the following year.
Taking the basic premise of 'rule breaking' it seemed like the perfect link
to hacking in gaming- a world Fridge Raiders we already involved in.
Introducing, THE SNACKER HACKER...